The Greek-Cypriot company HotelFeedback Ltd, within 10 months of its establishment, has become a rising company in the online hotel reputation management. With 134 hotels in Greece, Cyprus, and in the rest of the world creates a new trend in the online reviews field. This is clearly shown by the case-study of the Park Athens – Radisson Blu Hotel, which within only 10 months of the HotelFeedback operation has over 3.000 real-time guest reviews during the customers stay, while has only 1.054 reviews in the Tripadvisor in 14 years and after the customers’ check-out.

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